Backlinks
Backlink analysis for understanding a domain's link profile
Analyze backlinks, referring domains, and linked pages without separating link research from the rest of your SEO workspace.
What you can do
- 01
Check a domain's backlinks
Look up backlinks and referring-domain signals for your site, competitors, or pages you are evaluating.
- 02
Compare link quality
Use backlink rows, referring-domain rows, rank, spam, broken, lost, and nofollow signals to inspect link quality.
- 03
Filter and export link data
Export and filter backlink, referring-domain, and top-page data for your own outreach, competitor research, or cleanup review.
Data you can act on
- Backlinks
- Links
- Referring domains
- Sources
- Target URLs
- Distribution
- Rank and spam signals
- Quality context
Use cases
- See who links to a competitor.
- Inspect link opportunities for important pages.
- Understand whether a domain has real authority before investing in content.
Why OpenSEO
- Backlink analysis sits beside keyword research, domain overview, and audit data.
- Self-host or adapt backlink reporting for your team's workflow.
- MCP support lets an AI agent pull backlink context during SEO research.
Related features
FAQ
What is backlink analysis used for?
Backlink analysis helps you understand which sites link to a domain or page, which links have stronger rank, spam, broken, lost, or nofollow signals, and where competitors are earning authority.
Can I check competitor backlinks in OpenSEO?
Yes. Enter any domain, yours or a competitor's, and pull its backlinks, referring domains, and top linked pages.
How does backlink research connect to SEO planning?
Backlinks tell you whether a page ranks on content or on authority. Check them before targeting a keyword to judge whether you can realistically outrank the incumbents, and check a competitor's profile to find sites that might link to you too.
Try OpenSEO
The open source alternative to bloated, expensive, legacy SEO tools.